Want to get better at content creation and make your content more magnetic?
Here are 4 tips that worked for me (after being a content creator for 10 years):
1. Speak directly to your dream client.
If you try to make everyone like you, you’re bound to experience disappointment because it’s a mission impossible.
Luckily, you don’t need this. It’s actually only slowing down your business progress.
You only want to magnetize the people your content can help them most and these are the ones that will follow you, learn more from you and maybe work with you one day. The ones your brand is designed for, and they are the reason you are doing all this in the first place. To help them transform their lives in some way.
So let go of the desire to speak to everyone. Whenever you create content, have your dream client in mind. Do this only for them and anyone who feels like them and struggles with the same things.
Use examples that apply to their exact lifestyle and way of thinking, make them feel seen and appreciated.
That doesn’t mean this piece of content won’t resonate with many other types of people. They will still find value in it and continue learning from you. But for you, as the content creator, it’s important to have that 1 person in mind so you can make the most of each piece of content you create.
The other big benefit is the fact that this will help you do your best work ever. And that’s why it was important to define your ideal client.
2. Be bold.
The next step to creating magnetic content is one of my favorite ones.
There’s a big chance you’re hiding yourself online, your voice isn’t heard yet, you aren’t using the words you want to use. You aren’t covering the topics you feel called to.
The reasons for that may be fear of failure or fear of success (these are equally strong). It could be the desire to avoid judgment or any kind of argument as some of your topics might be controversial.
When you share that content, there will be people who won’t agree and they will take the time to let you know. That might make you feel upset so it’s only natural that you avoid the action.
But you know deep within that all this is preventing you from serving your purpose. You aren’t being true to yourself, you aren’t building the business you want, and you aren’t satisfied with your content.
The solution lies in being bolder. Whatever it is that you want to publish, you go and publish it using your own voice, the exact examples and phrases you want to use regardless of how crazy or inappropriate they might sound to some people.
This is a challenge you owe to yourself. Because once you start doing it, you will feel freer than ever and your work will have an even bigger effect on your audience.
3. Go deeper and overdeliver.
What are you not sharing online but which you know should be added so your content can serve its purpose? Why are you afraid to dig deeper and cover every aspect of that topic? And I mean even the painful one, the uncomfortable one, the controversial one, the personal one.
If I was to give you one piece of advice about content creation, it would be this: create the content you wish you had access to before your transformation, when you were just starting out.
Make it your mission to share all that your dream client needs to know, whether that’s in your free or paid content, to achieve the result you promise them.
Go the extra mile, overdeliver. When you think you are done and you’ve created something really practical and inspirational, tune into your inner power, quiet the ego, and add even more value to that piece of content.
Shock your audience with how helpful you can be, with how much free content and behind the scenes information you’re willing to share.
Because believe me, you can make people’s day thanks to that, you can make them love you and thank you, and become your biggest fan, and the ones who will invest in your next program.
Read also: How to Embrace Your Weirdness and Turn It Into Your Superpower in Business
4. Raise your vibration right before content creation.
Another fun way to make your content more magnetic and let it carry your energy and inspire anyone who stumbles upon it online, is for you to increase your vibrational energy, to feel really good, empowered, and abundant.
Because when you create content from that state it’s much more powerful. You literally infuse that energy into your work and it stays forever, even if someone reads, hears or watches that years from now. They will still see how excited you are and how deeply you care about the topic, so it will raise their frequency too.
There are many ways to do that such as moving your body, doing breathwork, feeling gratitude, visualizing or meditation, but my favorite one right now is tapping.
It’s also known as EFT, or emotional freedom technique and it’s a combination of positive psychology and energy work and you basically tap on certain points on your body and talk about what’s bothering you, release it, and empower yourself.
There are many videos online about it and you can just open one now and repeat what the person is doing.
So those are my quick tips for magnetic content creation. What else has worked for you?
Need some help with making your content magnetic?
If you want to unlock your best content, uplevel your brand and create profound impact, you can check out my course Fearless Content.
It’s a 4-week program that will help you get clear on what’s no longer serving you and release it energetically, re-organize your whole business from a place of abundance, and achieve radical alignment in your content creation.
You’ll learn how to create a content creation process aligned with your true self thanks to Human Design. All through my experience after 7 years of publishing content online and experimenting with different formats, platforms, niches, passions, audiences, goals, business models.
I love the idea of using EFT to raise your vibration, just before sitting down to write. I'm going to do this next time I work on my articles.
Thanks for sharing your thoughts!