Day 5: Write Your About Page (Start a Blog in 9 Days)
This is where your blog becomes personal and relatable.
Welcome to Day 5 of The Start a Blog in 9 Days challenge.
In case you missed the steps before:
Today’s topic is very different from what you did so far. We’ll now write your About page.
Why does this matter?
Your About Me page is one of the most essential pages on your site and it will be a big part of your brand, blog and business. That’s why I decided to dedicate a whole day of the challenge to it.
So many bloggers spend years without writing more than a few paragraphs about themselves somewhere on the blog and without telling their story. I don’t want you to make the same mistake.
The first thing you can do wrong with your About page (and a big blogging and branding mistake) is not actually making it interesting and engaging. The other struggles new bloggers have with this include:
not showing how they look like (meaning, no real photos of themselves);
not revealing their true personality;
making it all about themselves (you’ll see why an About page is not just about you);
making it too short (“Hi, I’m X, welcome!”) or way too long (a full autobiography no one asked for). The sweet spot? A page that tells your story, connects with readers, and shows them why your blog matters to them.
This isn’t just about saying who you are, it’s about creating trust, building a bond, and giving people a reason to come back. Done right, your About page turns casual visitors into loyal readers, subscribers, and even future customers.
So, let’s break down exactly what to include and how to organize it:
What to Include on Your About Page
A heading.
Think beyond a boring “About” title. That’s forgettable. Instead, use this space to grab attention and set the tone.
A heading should reflect your personality, your blog’s vibe, or the transformation your readers are looking for.
For example, instead of “About Me,” you can try “My Story,” “Why I Started This Blog,” or “The Journey So Far.”
Keep it short, clear, and welcoming.
An engaging intro.
Your first few paragraphs decide whether a reader will continue reading or not so make sure they are great.
The ‘About you’ section.
The next element of your About page is who you are and what you do. That’s the basic information you can share about yourself and it can be a few sentences.
Share what you believe in.
You can state your main beliefs in life, what you’re passionate about and what motivates you to wake up every morning and work on your goals. But share these not in an it’s-all-about-me way, but so that the reader can feel encouraged and find similarities so they can actually imagine the life you’re talking about.
Tell readers what the blog is about.
What do the name and brand stand for? Who is this blog targeting and how is it going to help its readers?
State your mission, blog goals and vision for the future here and allow the reader to dream together with you.
Your image.
A picture is worth a thousand words. Keep in mind that the image you add will say a lot about you and what your priorities in life are.
Make sure to smile and use basic body language techniques such as standing straight with your shoulders back. Over time, you can add an image of you on your laptop. That works great when you want to share with others how important your side hustle or business is to you.
Links and resources.
Links and resources make your About section more useful instead of just a story. Here are some great options to include:
Your most popular blog posts – give new readers a shortcut to your best content;
Freebies or opt-ins – like your free course, checklist, or guide;
Your shop or digital products – if you sell courses, ebooks, templates, etc;
Podcast episodes or interviews;
Press/features – links to where you’ve been published or mentioned;
Social media profiles;
Tools you use/recommend – could be affiliate links too;
Your contact page – simple but important.
This way, your About page doesn’t just introduce you, it becomes a hub that helps readers dive deeper into your world.
Call to action (CTA).
A call to action tells readers what to do once they read your story. That could be to head over to the blog and check out the recent posts, sign up to your email list, call you to make an appointment, email you if they have any further questions, download your freebie, or listen to your podcast and leave a review.
Whatever it is, you should say it directly and have an opt-in form, buttons, or links so they can take the action.
Testimonials.
After blogging for a year, you will have loyal readers, email subscribers and maybe some customers. You can always ask some of them to give you a testimonial and share this on important pages on your site such as the About page.
It’s your turn now. Decide what elements to include on your About page and how to organize them in a way that makes sense to you, your niche and your audience.
Don’t overcomplicate it. Simpler is better than complex. Go with what feels right.
And once you’re ready, feel free to share your About page below!
Till tomorrow,
Lidiya