Welcome to the final day of the Substack SEO Challenge.
Here’s what we covered so far:
We did a lot! I got some amazing feedback. Many of you took action on the steps I shared and that makes me truly happy.
At the same time, we’ve only scratched the surface of what SEO is really about. However, that’s enough for Substack writers as there’s so much else we need to be doing. Plus, the Substack network provides plenty of growth opportunities.
So, instead of sharing yet another individual SEO strategy today, we’re putting it all together into an actual SEO game plan for your Substack.
For the final day of the challenge, I’m making this one exclusive to paid subscribers. They make it possible for me to create resources like this, and I wanted to make this lesson a little thank-you for their support.
So far, we’ve covered keywords, post optimization, internal links, images, your About page, AI SEO, FAQs, and more.
But SEO isn’t about optimizing one post and moving on. Instead, it’s about deciding what you want to be known for, creating content around those topics, connecting it all, and improving what’s already working.
Below, I’ll introduce to you a very simple but powerful framework to keep using going forward.
It’s something you can return to as you publish, update and grow your publication, and when deciding what to focus on and what to do next.