I have been adding links to my articles for a while now.
I always thought it was a great way to show that I have already covered various (related) topics and to increase the perceived value of my publication. And hopefully keep people reading my content.
But I never considered the value from an SEO perspective.
And you just reminded me of another benefit of internal linking - we build more authority in the eyes of readers (especially new ones) by showing we’ve covered many topics before ☺️
I have a lot of old content that needs more visibility. Will share it again and under a different angle. I have the feeling that it is a period of re-adjustment of all my sections and articles. Will try to produce one more this week. Thank you, I need to fix the things and rethink...
I put links in my blog posts from one article to another as suggested by my SEO plugin but I have never thought of doing it on Substack. It seems obvious now you point it out. I will definitely start doing it.
Thanks for the article, great read! I was thinking this must be pretty simple to build a cloud tool that knows all the pieces one has written to help them decide what to link.
I haven’t tried anything like that, but I can imagine it would help some people.
First, do make sure there’s enough interest for this. Not many Substack writers are into SEO yet, so you will have to explain the benefits of internal linking to them so they can see why the tool would help.
I myself am a big more old school and like doing it manually.
It’s interesting to see that techniques used in traditional blogging can be applied to Substack as well. I’m going to go back through my posts and see where I can add more internal links.
By the way, the publication homepage already serves as a kind of overview, but do you think it would also be effective to create separate topic hub pages?
For example, a page dedicated to a specific theme like data centers or Physical AI, where readers can find all the related articles organized in one place and follow the research around that topic.
Such great advice Lidiya - especially the part about internal linking to your related articles - as ALL of them... Google, Bing & DuckDuckGo love this for authority in that particular subject you're writing about.
I'd also add, to help your article even further on authority from search engines - I'd add a link to a relatable high-authority website as well.
For example, if you're writing an article about Substack Notes, go to Google, do a search on "Substack Notes", and find the highest listed link from Substack.com, and include that link at the bottom of your article.
I have actually already been linking related posts. Its good to know its benefit in relation to SEO.
Yey, so nice you were already doing it!
I have been adding links to my articles for a while now.
I always thought it was a great way to show that I have already covered various (related) topics and to increase the perceived value of my publication. And hopefully keep people reading my content.
But I never considered the value from an SEO perspective.
Thanks!
Glad this helped a bit.
And you just reminded me of another benefit of internal linking - we build more authority in the eyes of readers (especially new ones) by showing we’ve covered many topics before ☺️
Do you feel it helps?
I see people commenting on older posts so I think it helps from that perspective.
But I have no idea about SEO ...
I am going through all of them, adding between 2 and 3 internal links.
Thanks for following my recommendations ☺️
I hope it’s not too much on your plate.
Don’t forget, SEO can wait. Engagement here and sticking to your content schedule is more important.
I have a lot of old content that needs more visibility. Will share it again and under a different angle. I have the feeling that it is a period of re-adjustment of all my sections and articles. Will try to produce one more this week. Thank you, I need to fix the things and rethink...
Sounds good 🤗
I put links in my blog posts from one article to another as suggested by my SEO plugin but I have never thought of doing it on Substack. It seems obvious now you point it out. I will definitely start doing it.
Yes, it’s interesting how much of the blogging world can be applied to Substack (but in simpler ways) to boost our growth here.
Thank you for reading, Sandy!
I do this but I feel it makes little difference to none. Will keep trying. Thanks
Hey, Shirley.
SEO is a result of a series of actions taken consistently and it’s a long-term strategy. We don't see or feel its effects usually.
It’s about slow, steady growth, and building a good reputation online and with search engines.
Thanks for the article, great read! I was thinking this must be pretty simple to build a cloud tool that knows all the pieces one has written to help them decide what to link.
Have you tried similar approach?
Hey, Barbara.
I haven’t tried anything like that, but I can imagine it would help some people.
First, do make sure there’s enough interest for this. Not many Substack writers are into SEO yet, so you will have to explain the benefits of internal linking to them so they can see why the tool would help.
I myself am a big more old school and like doing it manually.
Ah no I only meant to use just Claude for finding the links between my own articles not as a tool for anyone else :)
Ah, yes. That might work, if you're a Claude user and like optimizing processes 🙌🏻
Somehow it's just hard to remember from the back of one's head what information one may find in and where, even if these are all my own articles 😅
Thanks for the great advice!
It’s interesting to see that techniques used in traditional blogging can be applied to Substack as well. I’m going to go back through my posts and see where I can add more internal links.
By the way, the publication homepage already serves as a kind of overview, but do you think it would also be effective to create separate topic hub pages?
For example, a page dedicated to a specific theme like data centers or Physical AI, where readers can find all the related articles organized in one place and follow the research around that topic.
Good question, Taka.
That is highly recommended for a blog, but I wouldn’t say it’s a must for Substack.
A good practice is to have longer guides for each of your main topics, though. These are your content pillars.
Then, many other posts on the topic will link to these and search engines and readers will know these are your most important pieces.
There you can also include other articles to read, so in a sense, it serves as the kind of page you were talking about :)
Awesome advice. Gonna jump on this today!
Yey 👏🏻
Thanks! I started this with today’s post 🤗
Yey ☺️ Welcome!
Such great advice Lidiya - especially the part about internal linking to your related articles - as ALL of them... Google, Bing & DuckDuckGo love this for authority in that particular subject you're writing about.
I'd also add, to help your article even further on authority from search engines - I'd add a link to a relatable high-authority website as well.
For example, if you're writing an article about Substack Notes, go to Google, do a search on "Substack Notes", and find the highest listed link from Substack.com, and include that link at the bottom of your article.
Hope this helps!
Best,
Paul Arino