51 Comments
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Amy E. Harth, PhD's avatar

Please keep in mind that alt text is intended for people who use screen readers so they can be told what the image is and not miss out on the value of the images. It’s an accessibility field. Adding a useful alt text description can help SEO and this shouldn’t be done at the expense of readability and accessibility (which you acknowledge and I’m emphasizing).

Lidiya Kesarovska's avatar

That’s a great point, Amy.

Now I see I mentioned it briefly, but I didn’t bring enough attention to this.

Thank you ☺️

Ivana 47's avatar

Thanks a lot, Lidiya, for this post and for all the effort you put into teaching others!

Lidiya Kesarovska's avatar

Welcome. I love doing this 🥰

Ivana 47's avatar

Thank you Lidiya, once more! I just did it with your instructions!

Lidiya Kesarovska's avatar

Thank you for reading! ☺️

Coaches, Audited's avatar

Honestly hadn't considered alt text as an SEO lever at all, just accessibility — good reminder that they're not separate jobs. Renaming files before upload is the part I'll actually change, since alt text is easy to forget in the moment but a good filename takes no extra time.

Lidiya Kesarovska's avatar

Absolutely!

Thanks for reading ☺️

Lady Laine's avatar

Thank you so much for explaining this. ❤️

Ben Wong's avatar

Thanks Lidiya. This is a great suggestion - I’m going to have a look at doing this going forward.

Jessica Gilbert's avatar

Thank you so much for this valuable info! I didn't think much of images until read this, and didn't realize the importance of Alt Text...but now I do and will implement it with my posts. Will add to all my previous posts and from now on when upload images will do so with descriptions.

Lidiya Kesarovska's avatar

Glad this was helpful!

Luckily, it’s pretty simple to optimize them. It’s a super quick task ☺️

Marco & Lume's avatar

I've been waiting for this one, not gonna lie hahaha!

Confession time: I never understood what the heck "alt text" is, but I knew it was important for the SEO...

Now I know better! 😁

Thank you a thousand. 🙏

Lidiya Kesarovska's avatar

You’re not alone, many others said the same.

It’s a very simple thing, yet it can look complex and we don’t look it up.

Glad I clarified it for you ☺️🙌

Ayushi Sardana's avatar

On my save list!

Shell Norman's avatar

Sometimes I use an obvious AI image to fit my story. Does this apply the same way? I have been including the alt text all along, but I didn't really know why or what it was supposed to do. Thank you.

Lidiya Kesarovska's avatar

Hey, Shell.

For the purpose of this article, it doesn’t matter where the image comes from or how it was generated.

This is all about making it more understandable to search engines.

Shell Norman's avatar

Thank you. 👍🏼

Adele Walsh's avatar

I think I forgot about remaining them because I do everything on my phone, thanks for the reminder!

Lidiya Kesarovska's avatar

Welcome!

I only use my laptop for writing and publishing posts. Must be a hassle to take all the extra steps from the phone 🙈

Abby Miller's avatar

Wow, I would have never thought of this. Thank you!

Lidiya Kesarovska's avatar

Glad it was helpful

Coffee Shop Around The Corner's avatar

This is really helpful information. Thanks for sharing.

Lidiya Kesarovska's avatar

Glad you liked it! Another SEO post is coming tomorrow. 🤍

Joy Wiggs's avatar

You continue to teach me things I haven’t even thought about 😅

Lidiya Kesarovska's avatar

Oh, how nice ☺️

Not everything needs to be done, of course. SEO tasks like this are just an extra step :)

Magdalena Gereva, PhD's avatar

Thank you, Lidiya. I always name my images, but now starting to put the seo texts.

Teri's avatar

So helpful! Do you happen to know if the unsplash images included in Substack have this work done already?

Lidiya Kesarovska's avatar

Oh, I didn’t even know Substack offered unsplash images.

But you can easily check if there is alt text by clicking the 3 dots and seeing if the field is empty.

Teri's avatar

Awesome! Just checked and it looks like this is already in place for unsplash images!