21 Comments
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Macro investing -  Gertjan's avatar

Great interview William! Nice to see your growth 😉

Linda Lasiewicki's avatar

You offer strong perspectives for strategic growth.

Noni Rex's avatar

This is very helpful. What I will take away is the engagement with the comments.

William Leroux's avatar

Yes it’s a really good strategy!

Hey, nice to connect. What are you building in here?

David DeFord's avatar

Love it!

Magdalena Gereva, PhD's avatar

Thank you, Lidiya! Very interesting.

Lidiya Kesarovska's avatar

Welcome!

Such a great example that it’s not just about going viral via Notes, like many creators say!

Francy S's avatar

Yes the insight on the notes is really valuable (entire interview was) as notes are really hyped and misinterpreted to work as the reels does for Instagram.

Steve Miska's avatar

Thank you Lidiya and William for sharing. Super insightful. I love the comment advice.

Lidiya Kesarovska's avatar

Glad this was helpful ☺️

English Bites With Zara's avatar

I have to say, this is a very interesting and insightful conversation. The part about doing it for fun and to be proud of yourself resonated with me. I also agree about the power of engagement. Substack feels great in the way that it allows people to interact and build communities.

Lidiya Kesarovska's avatar

Thanks for reading, Zara. Indeed. It would be so much better around here if everyone takes the pressure off of growing fast, and instead has fun and engages.

English Bites With Zara's avatar

Exactly. Ever since I joined the platform, about 75% of posts I come across are about growing on Substack and… writing posts.

I honestly would much rather read about things that people genuinely enjoy.

Lidiya Kesarovska's avatar

That happens a lot yes, but it must also be related to the fact that you engaged with some, subscribed to publications talking about that, and then the algorithm gives you more of that.

If you were only reading and commenting on posts in the travel niche, for example, you’d see mostly that, and be introduced to new creators in that space.

So you have to train the algorithm to give you more of the other topics, I belive.

English Bites With Zara's avatar

Oh, thank you so much for that tip. I am still learning to train the algorithm.

Eljon de Ocampo's avatar

Good read! I chatted with William once. It’s great to read success stories and interviews, but I hope next time we find inspiring creators who became successful because they offer connection or growth in other ways aside from money and subscribers. I mean, instead of creators teaching how to be successful on Substack or blogging, creators who talk about other things like travel, tech, parenting, spirituality, etc. That would be amazing! Thank you Lidiya for sharing posts like this. :)

Lidiya Kesarovska's avatar

Thanks, Eljon!

Good point. One of the previous interviews is with Gertjan, who writes about investing (nothing Substack growth related).

The next interview is with a woman who writes about business + spirituality.

2 more are in the works where Substack growth is the theme again, but it must be because I’m so passionate about it, the algorithm shows me more of that, and these are the people I read, so I naturally pitch them for an interview.

Over time, I hope to share success stories from every niche, though ☺️

Melissa | Freelancing Is Easy's avatar

I love this interview. Will subscribe to William – definitely what pays off is ALWAYS that relationship with people, especially on a platform like Substack

Lidiya Kesarovska's avatar

Yes! So glad you liked the interview.

Eva Buyuksimkesyan's avatar

Thank you, Lidiya for this post!

Lidiya Kesarovska's avatar

Welcome! Thanks for reading.