The split you draw at the top matters more than the tactics under it. Someone arriving from a search already has a question loaded, which makes them a different reader than someone who wandered in from Notes — worth writing the opening for the searcher rather than the browser.
Fantastic advice, very clear for someone relatively new to the substack/blogging world. I also now know what SEO means. Just working through the homework on my publication now.
Hi Lidiya, great breakdown the shift from backlinks to authority/trust really resonates, especially with AI search growing so fast. I'm relatively new to applying SEO on Substack, but come from a digital marketing background. Hoping to make my publication the go-to source for practical digital marketing tips. Looking forward to Day 2! 🙌
Treating every post as a searchable webpage and portfolio piece, not just a newsletter send, reframes something I've been thinking about too narrowly. I've written for the inbox moment only, without considering that the same piece could keep working months later through search.
As always, this article is written in a way that is so clear and easy to understand for many of us. Thank you, Lidiya! Looking forward the Day 2. 🙏💜🤗🧠🧚♀️
Thank you! Makes so much sense, as an online Hebrew teacher writing articles with lessons built in and highlighting my programs has so much potential! And reading this I find myself checking off and confirming seo optimizations I’ve gone through. Looking forward to day 2.
Exactly and it’s what we are working on now to maximize. Becoming an authority to show up on AI searches using google searches to help build it. Exciting!
I just finished Day 1 of the challenge, and I knew I wouldn’t be disappointed. Thank you so much for all the information.
I was genuinely shocked to learn that an indexed Substack can help train AI models. That completely changed the way I see the platform.
It opened my eyes and made me realize there are so many possibilities ahead.
Thank you!!!! ♥️🍾🎉🥳
Happy to hear! Yey 🎉
That’s why Day 1 turned into a theory lesson and ended up being a longer post than expected. It’s so important to see the big picture.
The split you draw at the top matters more than the tactics under it. Someone arriving from a search already has a question loaded, which makes them a different reader than someone who wandered in from Notes — worth writing the opening for the searcher rather than the browser.
Thanks, Jacob.
This is such an important topic that I haven’t seen anyone talking about- great article and challenge!! Working on my Day 1 exercises today!
Glad you found it helpful, yey!
And Day 2 just dropped: https://2hourblogger.substack.com/p/keyword-research
I didn’t send an email because I post these daily now and it might be too many emails :)
Fantastic advice, very clear for someone relatively new to the substack/blogging world. I also now know what SEO means. Just working through the homework on my publication now.
Glad this was helpful, Chris.
Also, Day 2 just dropped: https://2hourblogger.substack.com/p/keyword-research
Hi Lidiya, great breakdown the shift from backlinks to authority/trust really resonates, especially with AI search growing so fast. I'm relatively new to applying SEO on Substack, but come from a digital marketing background. Hoping to make my publication the go-to source for practical digital marketing tips. Looking forward to Day 2! 🙌
That’s a great goal, thanks for sharing.
And Day 2 just dropped: https://2hourblogger.substack.com/p/keyword-research
Treating every post as a searchable webpage and portfolio piece, not just a newsletter send, reframes something I've been thinking about too narrowly. I've written for the inbox moment only, without considering that the same piece could keep working months later through search.
Glad this helped. Thanks for reading.
And Day 2 just dropped: https://2hourblogger.substack.com/p/keyword-research
As always, this article is written in a way that is so clear and easy to understand for many of us. Thank you, Lidiya! Looking forward the Day 2. 🙏💜🤗🧠🧚♀️
I absolutely love dissecting a topic and then turning it into a simple to follow guide, and publishing it so others can find value in it.
So glad it’s working well here on Substack ☺️
You have the talent to teach and guide. 🧚♀️
Thank you! Makes so much sense, as an online Hebrew teacher writing articles with lessons built in and highlighting my programs has so much potential! And reading this I find myself checking off and confirming seo optimizations I’ve gone through. Looking forward to day 2.
So glad to hear!
Yes, your potential students are probably googling things related to that or asking AI, and it would be nice if you pop and get recommended.
Exactly and it’s what we are working on now to maximize. Becoming an authority to show up on AI searches using google searches to help build it. Exciting!
This was so informative and helpful! Thank you so much!
Glad you liked it 🤍
Thanks so much for the tips! Hopefully I'll get to 50 subscribers soon using these
Welcome!
I think as a new writer, it’s better to focus on forming connections with other writers and growing on Substack itself.
Good luck with the first milestones, and keep writing ☺️
Joining your SEO challenge this week. Looking forward to tomorrow’s tips.
Yey, thank you!
Thank you for this post! Very useful.
Glad it was helpful ☺️
Lovely seeing this article. I remember reading ur article on how to connect GA4 to Substack and I love how both of these articles have been written
Thank you!
When I wrote the first one, I didn't know I'd do the challenge yet. Otherwise that could have been the content for day 1.
Also, 303 users form just google is amazing 👏